MICRON
Upgrade Selector Tool
Redesigned the Upgrade Selector tool, making it easier for customers to find compatible upgrades for their systems.
ROLE
Lead UX Designer
TIMELINE
2 months
DELIVERABLES
Responsive end-to-end
redesign of tool
TOOLS USED
Figma, Photoshop, Illustrator
COLLABORATION
UX Manager, Project Manager, SMEs, Development, Commerce partners (Adobe, Digital River)
01 DISCOVER
IDEATE
BACKGROUND
What is the Upgrade Selector tool
The Upgrade Selector tool is a key feature of Micron's consumer selection for compatible upgrades. It offers three ways to find upgrades: browsing, a guided process, or the system scanner. Customer feedback helped us identify and address top challenges.
Legacy Upgrade Selector Tool
Crucial Upgrade Selector
Upgrade Results
Objective
We analyzed customer sentiment on the legacy Upgrade Selector to craft a user-first strategy that also advanced business goals.
Build trust
Add reviews to boost engagement and reliability.
AI-driven features
Personalize recommendations for usability.
User priorities
Simplify navigation to easy access to support.
IDEATE
Turning vision into impactful designs
Working closely with my UX manager, I translated our vision into wireframes, refining ideas.
WEBSITE APPLICATION
Landing page for Upgrade Selector
Collaborated with the content team to align design with SEO goals, and used bold colors and icons to create a friendly, Micron-branded experience.
Upgrade Selector new landing page
Upgrade Selector completed search
Upgrade Selector core sections
Customers can leverage AI-powered search to find their system, even with imperfect query matches or they can see a list of all available systems in database with links to relevant support articles to help boost Google rankings.
Organic search powered by Algolia
Device selection powered by Algolia
Mobile-first design to maximize engagement
1. Landing page
Highlights upgrade benefits.
2. Find your system
Locate compatible upgrades effortlessly.
3. System selection
Use guided search to find compatible upgrades.
4. Easy continuation
Resume where left off to minimize abandonment.
Results tailored to customer's system
Results page shows the user's system summary, compatible RAM and SSD options, key details, performance benefits, support links, and cart.
Laura's ability to understand and translate complex requirements into intuitive and user-friendly designs was truly impressive.
Senior Graphic Designer
crucial.com