MICRON
Upgrade Selector Tool
Redesigned the Upgrade Selector tool, making it easier for customers to find compatible upgrades for their systems.
ROLE
Lead UX Designer
TIMELINE
2 months
DELIVERABLES
Responsive end-to-end
redesign of tool
TOOLS USED
Figma, Photoshop, Illustrator
COLLABORATION
UX Manager, Project Manager, SMEs, Development, Commerce partners (Adobe, Digital River)
01 DISCOVER
IDEATE
01 DISCOVER
About this project
The Upgrade Selector, a key feature of Crucial.com, offers three ways to find upgrades: browsing, a guided process, or the system scanner. Customer feedback helped us identify and address top challenges.
Review legacy Upgrade Selector tool
The legacy Upgrade Selector tool is a step-by-step process to find a system, and results display compatible RAM and SSD options, specs, benefits, cart access, and support resources.
Crucial Upgrade Selector
Upgrade Results
Product vision
If we unify all upgrade tools (Upgrade Finder, Three-step Selector, and Scanner) into a single AI-driven page, will enhance the user experience, boost SEO, strengthen Micron's branding, and drive trust, engagement, and conversions.
Redesigning Workflows with User-Centered Insights
By analyzing user sentiment from customer feedback on the legacy Upgrade Selector tool, we developed a user-centered design strategy to redesign workflows.
Build trust
Add reviews to boost engagement and reliability.
AI-driven features
Personalize recommendations for usability.
User priorities
Simplify navigation to easy access to support.
02 IDEATE
Turning ideas into impactful design
Working closely with my UX manager, I translated her vision into wireframes, refining ideas until alignment with her goals and the broader objectives of stakeholders.
03 DESIGN
User-centered design solution
I collaborated with the content team to align design with SEO goals, using bold colors and icons to create a friendly, Micron-branded experience that helps customers quickly find compatible upgrades on a single page.
Upgrade Selector new landing page
Upgrade Selector completed search
Upgrade Selector core sections
Customers can leverage AI-powered search to find their system, even with imperfect query matches or they can see a list of all available systems in database with links to relevant support articles to help boost Google rankings.
Organic search powered by Algolia
Device selection powered by Algolia
Mobile-first design to maximize engagement
1. Landing page
Highlights upgrade benefits.
2. Find your system
Locate compatible upgrades effortlessly.
3. System selection
Use guided search to find compatible upgrades.
4. Easy continuation
Resume where left off to minimize abandonment.
04 RESULTS
Upgrade selector results tailored to customer's system
The Upgrade Selector Tool results page shows a system summary, compatible RAM and SSD options, key details, performance benefits, and links to support and cart.
Laura's ability to understand and translate complex requirements into intuitive and user-friendly designs was truly impressive.
Senior Graphic Designer
crucial.com