Bio
I help what organizations mean into what users actually experience.
Hello, I’m a product design strategist with 20+ years of experience designing websites, brand systems, and marketing experiences that align story, brand, and strategy across small businesses and large organizations.
Early in my career, I worked at a startup, NexCura, where I helped design the nationally recognized Cancer and Heart Profiler tools that provided personalized treatment information, empowering people to make informed treatment decisions with greater confidence and less stress.
That experience showed me how human-centered design can make complex information feel more accessible, supportive, and meaningful. I knew then that I had found my career path as a UX Designer.
How help create experiences customers love
Define opportunities to help solve problems through user research.
Transform qualitative insights from user research into personas that expose behaviors, challenges, and motivations, shaping solutions that align with both user needs and business goals.
Create engaging user journeys that boost engagement and customer loyalty.
I take a design thinking approach to create experiences that keeps the user's perspective in mind that not only delights users but also drives engagement, boosts conversions, and delivers results.
Improve processes and services that help businesses meet their OKRs.
I collaborate with teams and stakeholders to create workflows that align people, technology, and culture with the goal of increasing efficiency, collaboration, and productivity.
No matter how much she has on her plate, she always takes the time to support others, even if just to lend an ear. Laura can always be counted on to brighten your day.
Application developer
Cloud Accelerator Program, Microsoft