Who I am
UX Product Designer, Graphic Designer, Mix Media Artist, Mother, Animal Lover, Nature Lover
Hi, I'm Laura. I've spent more than 20 years helping organizations and small businesses understand people, shape experiences, shape brands, and navigate change.
What I do
Strategy, Design, Branding, Research, Transformation
I listen for things people don't always say to uncover opportunities that might be missed.
I just don't make things look better, I help people see new possibilities.
I uncover the story behind each unique experience.
Contact me to learn how I can help bring your story to life.
Skills
Agile Product Strategy
User Research
Customer Experience (CX)
Enterprise Transformation
Service Design
Information Architecture
SEO Strategy
Design Systems
Content Strategy
Brand Strategy
Design Thinking
Workshop Facilitation
Journey Mapping
Marketing
Tools
Figma
Miro
Power BI
Adobe Creative Suite
Adobe Experience Manager (AEM)
Jira
AI-Assisted Design & Research
Education
Master of Science in Psychology, Emphasis in Human Factors
Grand Canyon University
Bachelor of Arts Applied Psychology
City University of Seattle
Certifications
MIT Sloan Executive Education
Mastering Design Thinking Certificate
BrainStation
Product Management Certificate
No matter how much she has on her plate, she always takes the time to support others, even if just to lend an ear. Laura can always be counted on to brighten your day.
Application developer
Cloud Accelerator Program, Microsoft
The path that led me here
START
Beyond UX
I grew up on a family farm in the mountains of McCall, Idaho. Surrounded by nature I learned to slow down and notice the small things.
My whimsical folk art tells the story of special moments and places I experienced: the celebrations, the challenges, the memories, and the journey of finding my way home again.
Through acrylic and mixed media, I create art as a way of honoring where I have been, what I have survived, and who I am still becoming.
I create my art to help remind us that home is not only a place we come from, it is also something we learn to return to within ourselves.
