About me
UX is not just what I do—it’s my way of helping people find the information they need, empower them to make confident decisions, and build trust through memorable experiences that keep them coming back.
A bit about me
From a young age, I was captivated by art, spending countless hours sketching, painting, and daydreaming about what kind of artist I was going to be when I grew up.
By the time I reached high school, I was already diving into graphic design, collaborating with local businesses turning ideas into visual realities.
How I got into UX
Early in my career I worked at a startup called NexCura, where I helped design the nationally recognized Cancer and Heart Profiler tools. These applications offered personalized treatment options, empowering people with serious illnesses to make informed decisions without feeling overwhelmed.
How I found my passion for UX
A pivotal moment for me was when I observed a breast cancer patient use the Cancer Profiler tool we created during a usability study. She shared how its intuitive, friendly design made a difficult search for complex and scary information feel less overwhelming.
Seeing the Cancer Profiler put a smile on her face as she completed her task was the moment I truly understood the power of thoughtful design.
My career goal
My goal is to grow as a UX expert by deepening my skills in research, strategy, and design guided by human behavior, market research, and human-centered thinking. I love solving problems, learning from others, and being part of a team where understanding human needs shapes the way problems are solved to deliver impactful experiences.
Explore my journey helping create user experiences
My career is defined by my commitment to continuous growth so that I can help the world be a better place.
START
Education background
Bachelor of Arts
Applied Psychology
I pursued a degree in psychology so that I could become a more insightful and empathetic UX professional.
Master of Science in Psychology Emphasis in Human Factors
I continued my studies to learn more about research methods and how I can apply that to UX design.
MIT Design Thinking Certificate
Refined my product design skills to create more engaging interactions that meet user needs and business objectives.
Project highlights
UX Research highlights
New Hire Onboarding Improvements
Helped IT leadership at First American Title understand how to further enhance new hire onboarding experiences to promote growth and innovation by co-leading research into the onboarding experience.
First American's enterprise wiki customer success
Co-led research initiatives to enhance the employee experience. Our efforts resulted in a significant increase in the Net Promoter Score (NPS) from 44 to 88 within a year of the wiki's launch.
Redesign of IT Demand Management Processes
Enhanced efficiencies, transparency, and collaboration within First American Title's IT department by co-leading the design of a new governance intake process for the Planview tool, co-leading research on the Demand Management Intake processes.
UX Design strategy highlights
Crucial.com Shopping experience redesigned
Led a UX redesign during a platform migration, enhancing usability and accessibility, resulting in increased sales.
First American's Property Plotter application design
Designed the company's first property mapping tool, leading to the creation of a dedicated team for its development and customer engagement.
Microsoft Cloud Accelerator portal design
Developed the first portal for funding Microsoft product resources, training, and support to effectively deliver workshops and demos that showcase the value of Microsoft Cloud products, achieving over 45,000 completions in the first month, surpassing the 8,000 target.
No matter how much she has on her plate, she always takes the time to support others, even if just to lend an ear. Laura can always be counted on to brighten your day.
Application developer
Cloud Accelerator Program, Microsoft
My thoughts on shaping memorable user experiences
I sketched this word map to reflect how UX expectations can have the power to transform a simple idea into a delightful journey for users. I love collaborating with a team with different perspectives and skills to create experiences that meet user expectations and provide a delightful experience that people love, inspiring them to keep coming back!
